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About Next Influencer
ViacomCBS’ Gen Z brand Awesomeness announced the return of hit reality competition series AwesomenessTV’s Next Influencer, premiering on Saturday, June 5, 2021 at 7 a.m. (PT), hosted by season one winner and TikTok star Owen Holt. On the heels of the new season’s premiere, Awesomeness also debuts a new talk show, AwesomenessTV’s Vibe Room, hosted by Holt and TikTok sensation Markell Washington on Sunday, June 6, 2021 at 7 a.m. (PT). Both shows will live on the AwesomenessTV YouTube channel.
AwesomenessTV’s Next Influencer follows a group of content creators competing in a series of challenges to prove they have what it takes to become the next big influencer. Over 10 half-hour episodes, viewers will get an inside look at what life is really like living independently for the first time with the working demands of being a rising influencer. One contestant will win a prize package that includes a talent contract with AwesomenessTV. The new cast includes Growing Up Eileen star Eileen Padilla, Jake Clark, Matt Taylor, Rave Vanias, Ace King, Michelle Wozniak, Eddie Preciado, Maddie Cole, Ace Akers, and season one contestant Colie Nuanez.
Co-hosted by Holt and Washington, AwesomenessTV’s Vibe Room will invite guests to complete unpredictable challenges, spill the tea, and react to the week’s craziest moments on AwesomenessTV. New episodes will air weekly on Sundays.
Holt’s new hosting roles follow his AwesomenessTV’s Next Influencer win in 2020, where he competed against eight other contestants from Miami-based creator group Project 305 to snag a talent contract with AwesomenessTV. The first season was hosted by Hype House star Alex Warren and has 10.4M organic views and 110M minutes watched to date.
To celebrate the return of AwesomenessTV’s Next Influencer, a livestream marathon of season one will air on Friday, June 4 at 7 a.m. (PT) on the AwesomenessTV YouTube channel.
Awesomeness, a subsidiary of ViacomCBS, is a media company focused on serving the global Gen Z audience through its digital publishing, film and television studio divisions. Approaching its 10th year anniversary, Awesomeness has become the destination for youth culture, cultivating a loyal audience with hit programming on the world’s biggest streaming services including Netflix (smash-hit film series “To All The Boys I’ve Loved Before,” Emmy(R) winner “Trinkets”) and Hulu (Emmy(R) winner “Zac & Mia”, Emmy(R) nominee “Pen15”), along with the company’s immensely popular short-form programs on YouTube (“Twin My Heart,” “Noah Beck Tries Things,” “AwesomenessTV’s Next Influencer,” “Brent Rivera’s Dream Vacation,” “My Dream Quinceañera,”), that garner hundreds of millions of views. As a leading media brand, Awesomeness’ worldwide distribution footprint spans owned, social and premium SVOD platforms. Founded in 2012, Awesomeness is headquartered in Los Angeles, with additional offices in New York.